Insadong is a tourist area. Restaurants and shops have a more Western flavour than other areas of Seoul. Here are some things seen there:
Ginseng
Hard Rock Cafe
Starbucks
A dress shop
Now that I think about it, there wasn't much at Insadong which was all that different from the rest of Seoul. Ginseng is available in many places in and around the city, as is Starbucks. There are clothing shops absolutely everywhere in Seoul. The one above is perhaps more typical of Western party clothes than one would find elsewhere. The Hard Rock Cafe guitar above belongs to a Hard Rock Cafe which no longer exists. The guitar sign must have remained as a memorial thereof.
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